Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts

Saturday, 3 August 2013

Review: Only God Forgives

Year: 2013
Director: Nicolas Windin Refn
Screenplay: Nicolas Windin Refn
Starring: Ryan Gosling, Kristin Scott Thomas, Vithaya Pansringarm

Synopsis is here

A quick glimpse of the trailer for Only God Forgives, Cannes’ most recent infant terrible, reminded me of something that veteran web film reviewer and general twitterholic Scott Weinberg mentioned briefly on one of his many rants on the current state of cinema. As I didn't save the tweet, I’ll do my best to paraphrase: “If there are no reviews, you’ll only have the marketing telling you what to watch.” I'm sure there was more to it than that. Possibly more swear words, but I digress. His point is important for the simple fact that as much as critics/reviewers/bloggers get a bad rap (particularly as we often appear to be out of touch with the general audience), their job is to merely inform a viewer.

This does not just mean tell someone if the film is good or not. While that is of course a large majority of what they do, they should also try and provide a certain amount of context around the film at hand. Internet commentators and keyboard warriors may feel differently, but a world without them would have even more people happily parting their well earned cash with whatever flick Hollywood would like them to consume.  Yes, I'm trying to prove my own existence here, but seriously, now that trailers and posters have stopped trying to tell you that the films released actually differentiate from each other, it’s nice to maybe have a heads up, even if you don’t agree with the writer.

Getting back to the reason why you’re on this page, Only God Forgives is the latest movie from Nicolas Windin Refn, whose 2011 feature; Drive, gained a fair amount of praise and profit from all quarters, including. If you take anything away from my review it’s this, if you see a trailer/poster for this film and see the words “from the director of Drive” anywhere on it...I'm warning you now. That’s the marketing and not the film talking. While there’s some slight thematic connections between the films (although this seems to lean more towards Refn’s Valhalla Rising), Refn leaves the muscle cars and typical convention behind. This isn’t in the same ballpark as Drive. It’s not really even on the same planet.

Sparse, violent and deliberately paced; Only God Forgives, like A Field in England and Spring Breakers, is more interested in exercising mood than narrative. If walls could talk; the cheerless and shadowy corridors that inhabit Refn’s film, would say little about the decidedly typical revenge plot situated within the films Bangkok setting. They would however, be screaming hellishly of the bleak and corrosive souls that walk amongst the blood red walls. I feel they'd have more to say than the two aforementioned films.

American ex-pat Julian (Gosling) finds himself forced to confront the killer of his morally devoid brother by his incestuous mother (Kristin Scott Thomas channelling the sorority sister of Norma Bates and Janine 'Smurf'Cody). The murderer; Chang, is a self proclaimed angel of vengeance, who takes it upon himself to deliver swift and brutal justice to those he believes deserves it.

The film is less bothered with telling the story; instead it tries to entrap the viewer inside nightmarish, neon drenched purgatory. These characters are soaked in the guilt that they've created. Visceral imagery of bound or amputated hands becomes metaphors for pleasure or protection being denied or taken.  Vithaya Pansringarm plays Chang with an all knowing mysticism that’s hard to shake off. After delivering his violent sentences, he performs sickly sweet karaoke to his fellow officers who watch in straight faced silence. In doing this; is he trying and claim repentance? The film leaves such questions for the viewer.

Will the viewer respond to Only God Forgives? Hard to say. For me, it starts off a little forced before becoming a little too full of itself once or twice. A neon-lit Thailand? A film set in Asia that deals with honour and vengeance?  Even the gloomy, never flinching face of Ryan Gosling makes a few of its elements feel a tad too commonplace.  

Yet throughout I found myself enthralled by its imagery and absorbed by the sheer absurdity. I found myself caught up within the rhythms of its dark, blistered heart. I caught glimpses of pity, drip through the lavish production design, perfectly framed shots and stained souls that wander these damp, darkened Bangkok halls. For those who are willing to let it in, they maybe something in the films dankness that they may be willing to embrace.  If the walls could talk, they’d tell you that their screams get muffled by marketing posters.  

Friday, 16 March 2012

Review: John Carter

Year: 2012
Director: Andrew Stanton
Screenplay: Andrew Stanton, Mark Andrews, Michael Chabon
Starring: Taylor Kitsch, Lynn Collins and Willem Dafoe

Synopsis is here:

The goings on behind John Carter, remind me much of situations that have happened in places where I've worked. Here, we have an expensive product (reportedly over $250 million) that has a uncertainly in it's success, despite similar commodities having large amounts of achievement. A bunch of cooks  (executives, marketing and the like) who are all chopping and changing the recipe, despite appearing to hold their own reservations to the broth itself. There's is a braying, foaming at the mouth mob (we call them the consumer), seemingly waiting to rip the product to sheds. And at the end of all this, there is a director who honestly wants to do the best job he can.

John Carter (formerly of Mars) has so many disparaging factors attacking it from all sides that one was never really surprised at it's revenue stream. Many are debating the films financial success, but all in all, it's save to say that the film hasn't impressed as hoped. But then again how could it? With all the name altering, release shifting and weak marketing, Carter had seemingly lost it's voice before it even began. Let's not lie to ourselves. Despite the original story being a foundation of so much the fanboys hold dear, this attempt, with it's lack of known names and third world debt busting budget, was always going to be a tall order. But with so much nonsense surrounding it, at no point did any of the elements look to combine to create one true vision. All this and I've not yet got on to the bloody film itself.

John Carter (of Mars, Barsoom, whatever) is a film which is as flawed as it is entertaining and as earnest as it is erratic. For every character moment which sparked interest in me, there was juncture based on quite weak motivation. It's ambition clearly shows throughout, and yet it still feels slashed to try and fit everything in. With this said, the film still feels lengthy and yet you're never quite sure why it does. Sub-plots appear streamlined for a sequel not yet green lighted for a sequel Disney have not yet entered on to the franchise farm. However; if a sequel were to appear, I'd happily pay money to see it.

The thing is; while everything doesn't hang together as gracefully as you would hope, (American Civil War! Now MARS! Now Roman style Colosseum antics! An eternally lengthy Royal Wedding!) John Carter didn't bore me, as it jumped haphazardly from point to point. And why would it? Stanton's film; gives us a lead character who has enough heroism and appeal to keep investment. True, the first time Taylor Kitsch opens his mouth, his gravelly voice is more than a little gigglesome, and much of his reasoning behind his actions are muddled and murky at best. Despite this, Kitsch gives his performance his all and it clearly shows. As does the turn from Lynn Collins, whose display will remind many of Princess Leia, like so many characters of such an archetype.

Everyone in the film are so engaged in the situation, you just wish everything could be a bit more clear. We have three different tribes, all fighting, but for reasons that the audience are merely asked to bypass. The films antagonist (Brit villain for hire Mark Strong), is the type of heartless, immoral bastard that you you will love to hate. However, the film underplays the nefarious nature of the events that occur, much like the reasons for Carter to join the war that is taking place. When reasoning arises, it comes across mealy mouthed and unimportant. It just doesn't match the energy of the characters.

This brings frustration as when the film hits the mark, it strikes strong. A wonderful set piece involving Carter fighting for his life, intercut with his own personal back story is a moment I found emotionally overwhelming (all of the set pieces I enjoyed). It's old fashioned style towards everything is also welcoming. There is no pandering to modern trends; and this alone, gives the film a strange freshness about it despite the story itself being technically older than the films that have come before this movie (if that even makes sense). The films humour is also quite charming.

It's a shame we've been spoilt visually in the past however, as Avatar looms large over Stanton's industrious effort. The film is good looking and stylish in it's own right (despite that bloody orange/teal colour palette), but it just cannot match the efforts that take place in James Cameron's beautifully realised vision. It is; however, much more of a match, in its story. Despite both featuring the same archetypes within them, John Carter's various tribes, space travel and mixture of sci-fi and period history appears to be much more dense and enjoyable than Cameron's grunts on Pandora.  There is a richness in between the lines that could have been further unlocked were it not for all the mitigating factors that the film clearly had issues with. The development hell faced, along with the need to be a franchise can clearly be seen within John Carter.

I can say however, I was never bored with John Carter. I always wanted to know what came next, enjoyed its sense for adventure and its banter. Carter didn't reach the truly epic scale I had hoped, but by no means did it truly disappoint itself. It's a damn shame that all the pottering about the money, the release date, the marketing and everything in-between, have not allowed the film to breathe. John Carter isn't perfect but wear its flaws, like its heart, on its sleeve and goes down fighting.

NOTE: I'm not in Marketing. If I was I would have simply gone down this route: "Before avatar, before star wars route, Andrew Stanton (Finding Nemo) takes you to Mars!" I don't know how that would work. But like I said, I'm not in marketing.